Kurzbeschreibung

How are you future-proofing your brand’s relevance? How will you retain and grow your target audience?

We live in a time where the smallest brands can out-manoeuvre and out-smart the biggest companies in the world. Being big doesn’t guarantee safety like it used to. Today, it’s all about being agile, responsive and adaptable. It’s about engaging with a more dynamic and younger audience. And the only way to do it is with a dynamic brand.

But where do you start? At a time where there is such focus on the bottom line, we think the opportunity to meet and listen to industry thought-leaders and peers is vital.

Join Eyes & Ears of Europe for an event with dynamic brand pioneers Lambie-Nairn in Munich. A day of lively discussion and networking opportunities with leaders from TV, [Online] Content Marketing, Brand Strategy, Design Thinking and Business Transformation.

Agenda

Topic highlights include:

  • Start-ups vs. grown-ups: What can large, established brands learn from start-ups? With years of experience in senior marketing positions at Absolute Vodka and LEGO, Franz Drack helps companies with design thinking, strategy and brand experience design
  • Strategic Planning: How leading mass media company ProSiebenSat.1 are developing multiplatform storytelling and successful, customer-focussed brand communications
  • Going viral: How RTL II combined the best of online gaming, TV and social influencers for a campaign that surpassed all expectations